Gillette innove et se lance dans le fantastique


Gillette à décidé de sortir du registre de la publicité sur les rasoirs, en donnant un côté fantastique qui n’est jamais paru dans ce domaine.

Présentation de l’entreprise :

The Gillette Company est une société américaine, localisée à Boston dans le Massachusetts. Elle est spécialisée dans les produits d’hygiène pour homme comme les rasoirs, des produits d’entretiens personnels y compris les fournitures de rasage. The Gillette Company appartient à la multinationale Procter & Gamble (P & G). En plus des rasoirs, la marque Gillette commercialise les rasoirs électriques Braun et les brosses à dent Oral-B.

Présentation de la pub :

Pour leur nouvelle publicité, Gillette à décidé de sortir du registre de la publicité sur les rasoirs, en donnant un côté fantastique qui n’est jamais paru dans ce domaine. Gillette s’est associée à Disney / Lucasfilm pour la campagne « Chaque histoire a un visage ». « A hero prepares » (un héros se prépare) de Gillette se lance dans l’univers de Rogue One. Cette annonce indirect invite à visionner le nouveau film qui sortira le 16 Décembre et qui présentera un simple soldat avec un côté rebelle qui se prépare à une bataille épique contre l’Empire et les soldats Clones de Star Wars. Ce spot de 60 fait passer avant tout un message commercial qui est : « chaque histoire a un visage. Ainsi, pour chaque visage, un rasoir »

Explication de la pub :

Nous distinguons au début du spot des soldats fins prêt s’opposant à une armée de Clones. La publicité, plutôt original remonte dans le temps pour décrire chaque passage de la préparation du soldat dans les moindres détails comme la préparation vestimentaire du soldat ou encore le vol dans des engins volants identique à ceux de la série Star Wars. Sa préparation commence tôt le matin, avec un rasage avec Gillette ProShield Chill, qui est « le meilleur qu’un homme peut obtenir ».
et à se préparer avec Gillette ProShield Chill quand vous aurez besoin d’être le meilleur. Actuellement disponibles dans les magasins à l’échelle national sous formes de packs-cadeaux qui comportent quatre modèles personnalisés avec des atouts iconiques de Star Wars et sont le moyen idéal pour s’assurer que les gars artisanat et transmettre l’histoire qu’ils veulent que le monde entier à voir.

Mon avis :

Je pense que ce spot est une très bonne publicité car il sort du thème de base des publicités pour les rasoirs et les produits d’entretiens masculins. Établir un partenariat pour la sortie d’un film tel que star Wars est un choix à la fois stratégique et moderne car les décors et le côté fantastique tiré du film sublime le rasoir et lui donne du charme.

 

Arthur.B

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