Un spot original d’Antoine Griezmann pour Puma

Présentation de la marque :

Puma est une entreprise allemande spécialisée dans la fabrication d’articles de sport qui à été fondée en 1948 par Rudolf Dassler et basée à Herzogenaurach en Bavière. Désignée comme « la marque au félin bondissant », elle est présente dans plus de 120 pays. Puma est le troisième équipementier sportif dans le monde derrière Nike et Adidas.

Elle conçoit, développe et commercialise des collections de chaussures, vêtements et accessoires. Depuis plus de 65 ans, PUMA s’efforce d’aller toujours plus vite en créant des produits pour les athlètes les plus rapides de la planète dans leurs sports respectifs, comme Usain Bolt ou les footballeurs du club d’Arsenal, en parfaite cohérence avec sa devise «  Forever Faster ». Elle propose des produits tournés à la fois vers la performance sportive et le Lifestyle, pour les sports d’équipe, la course à pied, le training, le golf et les sports automobiles.


Description de la publicité:

Puma à décidé de choisir Antoine Griezmann pour leur nouvelle publicité mettant en avant les nouveaux déodorants. Décrit comme le joueur du moment, il fait les beaux jours de l’Atlético Madrid et à été notamment convoyé par le Paris Saint Germain. En jouant le rôle d’acteur à fond, chose qui n’a pas l’habitude de faire, Antoine Griezmann fait le buzz sur les réseaux sociaux ou il est très présent. Ce dernier s’amuse à détourner sa célébration que l’on nomme le geste du « téléphone », qu’il effectue après avoir marqué un but. Pendant sa célébration, il est cette fois ci dérangé par un appel téléphonique. Il se téléporte donc dans un bar, en secouant les « Shakers » à la manière dont il célèbre ses buts. Ces cocktails permettent à l’un de ses amis de conquérir le cœur de sa conquête.  Ensuite, « Grizi » se retrouve au cinéma ou il va se transformer en coiffeur et va confectionner une nouvelle coupe de cheveux à un autre ami qui va le rendre beau, ainsi il lui permettra de conclure. Le troisième rôle plus délirant que les autres se déroule à la fin. Antoine se retrouve dans le salon pour tricoter une écharpe à la manière « Griezmann », toujours à l’aide de de sa célébration pour réchauffer une demoiselle qui semble avoir légèrement froid. Pour terminer, le footballeur se retrouve au commande d’un avion de chasse avec lequel il va former un cœur dans le ciel, rendant le rendez-vous galant de son ami encore plus romantique.

La publicité se finit par un carton portant le slogan « Quand Griezmann n’est pas disponible, utilisez les déodorants puma ». Le footballeur ne manque pas d’humour et à l’air d’apprécier son rôle de Cupidon des temps modernes.

Utilisant la notoriété d’icônes du sport, PUMA garde le même positionnement mais décide de ramener un peu d’humour pour au final, créer une publicité encore réussi. L’attaquant de l’équipe de France n’a pas hésité à partager ce spot sur les réseaux sociaux, en rajoutant « une grosse barre de rire » lors du tournage.

 

Arthur B.

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