Samsung tente de se racheter….

Voici la publicité Samsung:


Samsung, a travers sa publicité, tente de se racheter auprès de ses consommateurs, vis-à-vis du « Bad buzz » qu’ils ont subi quelques mois auparavant.

Voiture en flamme a cause d'un téléphone Samsung Effectivement, le dernier téléphone que la firme a sortie, a eu énormément de problèmes interne.

Des problèmes de batteries, qui ont conduit à des explosions de maisons, de voiture.

Le téléphone a même été interdit dans certains lieux comme dans les avions car il présentais un très grand danger durant le vol.

Une image déplorable s’est donc abattue sur la marque et les consommateurs n’avaient plus confiance en celle-ci.

Une étude a même prouvé  que 60% des gens ayant un téléphone Samsung, ne souhaitait pas racheter un téléphone de cette marque durant les semaines des l’événements.

Des parodies montrant des téléphones explosé on même vu le jour

comme celle-ci :

Dans cette vidéo on voit également que le téléphone est désormais utilisable comme arme de guerre dans le célèbre jeu « GTA V ».

La marque Samsung avait donc plutôt intérêt à se racheter auprès des consommateurs afin de regagner leurs confiances.

Samsung à ont donc décidé de rapatrier tout les téléphones afin que ces derniers soient remplacés.

Samsung se devait donc de renforcer leur contrôle qualité et sécurité, afin que le consommateur soit rassuré. Pour l’informer, la firme a décidé de diffuser une publicité à la télévision, mais également sur les réseaux sociaux (puisque la majorité de leurs clientèle sont une cible jeune se trouvant sur les réseaux sociaux)

Ils ont donc développé le « contrôle sécurité batterie en 8 points ».

Dans cette publicité, des personnes portant de blouses blanches vérifient un à un les téléphones de la marque, on voit également que les téléphones et les batterie son prix avec une grande afin de montrer au consommateur que la marque porte désormais une grande importance à ces contrôles

retranscription de la publicité SAMSUNG: 

Chez Samsung, la sécurité à toujours été notre priorité

Depuis le rappel de notre Galaxy Note 7

Nous avons repensé la procédure de fabrication de nos smartphones

Et développer le contrôle sécurité batterie en 8 point

Nous avons soumis les batteries à des tests de résistance à grande échelle

Qui vont au-delà des normes de l’industrie en matière de sécurité

Nous avons testé le produit deux a a Z, Dans des conditions les plus extrêmes

Jusqu’à en l’examiner chaque composant un terme

Une preuve de notre engagement à rendre nos smartphones toujours Plus sûre

Naturellement nous ne cesseront jamais d’innover

Et nous continuerons à placer la sécurité au premier plan

Et à proposer à nos clients les nouvelles expériences qu’ils sont en droit d’attendre

Parce que l’innovation et notre culture

Et la qualité, Notre priorité


On comprend donc que Samsung à pris des mesures supérieur au norme afin de regagner la confiance des consommateur.

Design de la publicité SAMSUNG

Le design de la publicité est très sobre, a l’image d’une clinique médicale.

Certainement que l’agence qui a travaillé sur se projet a voulu montrer que Samsung fait maintenant preuve d’une pressions chirurgicale.

Thomas M.

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